Not too long ago we saw comedian and actor Ken Jeong star in commercials with NBA phenoms Dwight Howard and Derrick Rose, helping to promote the the shoe company Adidas. Nike is now using a similar strategy, hiring a comedian themselves - Parks and Recreation’s Aziz Ansari. This new commercial features one of my favorite comedians and an athlete I love to hate – Kobe Bryant.
“Hi, my name is Aziz Ansari, and I’m on the Kobe System,” says Ansari, while sitting in a directors chair wearing a white and black tuxedo. Using his well crafted story-telling skills, the comedian delves into how he went to a comedy club only to be “bumped” by another performer, Mr. Bryant.
Re-transcribing the whole joke would only butcher it, so check out the video here:
Sporting brands like Nike and Adidas have done a cool job of using humor and over-the-top cliches in an effort to combat some of the criticism that comes from pretending a new pair of shoes will make someone’s mediocre athletic ability all of a sudden super human. In the same way Grant Hill and Sprite decided to make fun of themselves in the 90′s with commercials that showed Hill holding up bags of money every time he talked about how amazing Sprite was, Nike is using Ansari to revel in their ridiculous marketing gimmicks to get people buying shoes.
About the Author: Majority owner of AmericasComedy.Com. Grateful and blessed. Google me!