When it comes to the film career of Sacha Baron Cohen, Paramount must have short-term selective memory. They DO remember the surprise smash-hit Borat that grossed $261 million worldwide with a minuscule $18 million dollar budget.
But have they forgotten Bruno? Bruno grossed a paltry $60 million domestic, on an estimated $40 million budget (Which does not include cost for the monster marketing campaign for the film). Which doesn’t sound like a flop, but the studio was expecting another gargantuan hit with Bruno.
So with that being Cohen’s current box office trend, it’s SHOCKING that Paramount has offered the money they just did for Sacha’s next project. What’s Cohen’s next project you ask? All that’s being released is that it’s about a goat herder and former dictator; it’s assumed that he is playing both characters.
According to Paramount, they went so far as to send a goat dressed in a Paramount shirt to Baron Cohen’s agency to convince him to sign with them. It worked. The deal will pay Sacha $20 million UPFRONT with 20% of first-dollar gross! You won’t hear about too many deals like that in Hollywood.
At least I can hear Borat somewhere say… ” Money good. I like..” Let’s see if the gamble pays off for Paramount.
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About the Author: David Lew is a stand up comedian who alternates his time between comedy clubs in Northern California and Southern California. He is a contributing writer to AmericasComedy.Com and SacramentoComedy.Com. He likes pina coladas and walks in the rain...